“Elasto what?”

Elasto Paint

Moisture Trapped Behind Elastomeric Paint

One of the most common questions I get asked is “What about that Elasto paint isn’t it supposed to be the best paint for stucco.”

When elastomeric coatings were introduced you saw ads headed “Lifetime Warranty”  “Guaranteed for life” “Never Paint again” and other hyperbole.  It was marketed as a magic cure-all for all stucco and other masonry surfaces – it was also used to jack the price beyond reason.  I have seen quotes where they are charging double what it could conceivably be worth based on the perceived magic properties.  Needless to say when it sounds to good to be true it often is. Read More